Recently, technology giant company Niantic in San Francisco has driven an ecstatic dagger through the sensual hearts of gamers all around the world. If you walk through the park or train station on a regular American weekend and find a crowd of teenagers, joggers and dogwalkers randomly running around in search of an invisible creature that only seems existent on a smart phone screen, it might actually be THE GAME; Pokemon’s Go.
Pokemon Go adopts a more digitally upgraded model of our childhood fantasy game character, Pokemon. Released only in July 6, the game has surpassed Temple Run and Subway Surf becoming the most highly reviewed and downloaded game of recent times. Pokemon God also holds the record for being the first game in the “20-year old franchise” of game developers to be specifically designed and tailored appropriately to mobile gadgets.
Go is in one word; grand. Its technology programmatically employs a phone’s GPS service in order to make Pokemon digitally appear near any players physical locations. Pokemon Go also uses the camera function of iOS and Android powered devices alone in order to invent different types of pokemon characters which are integrated into the real world settings of any geographical location anywhere in the world the game is free for download.
In our age of internet revenue gymnastics, Pokemon is an impressive digital stunt that has broken through the million other impressive stunts. Pokemon shot to the apex of the charts becoming the fastest game ever to reach the top spot in terms of financial turn over. This is according to App Annie. In just two days, the games sudden popularity added a $7.5 billion increase to the developers profits. According to Google, one time, the Pokemon Go became the first search word in a long time to surpass daily search quotas for porn. Pokemon has surmounted previous astounding apps such as Candy Crush and Farmville and is a milestone not only for its developers but for the gaming industry in entirety. Since its public release of innovation, companies such as Lockheed Martin, Microsoft and Magic Leap have begun intense experimentation of the Augmented Reality phenomenon hoping to release other hit products for the tech market.